Challange
To analyze and optimize the online presence and performance of two distinct shoe brands—Churchill Shoes and Church Hill Shoes—across key digital marketing metrics. The challenge involves a detailed examination of the organic keyword rankings, Search Console reports, and Shopify dashboard data to enhance search engine visibility, improve website performance, and increase the effectiveness of SEO strategies.
Solution
To enhance the online visibility and performance of Churchill Shoes and Church Hill Shoes through a comprehensive strategy addressing organic keyword rankings, eCommerce metrics, and referring domains.To meet the challenge, we will implement a multi-faceted SEO and eCommerce optimization strategy that focuses on three primary areas: improving keyword rankings, enhancing Shopify store performance, and increasing the number of high-quality referring domains. Below are the detailed solutions for each aspect of the challenge.
Result
Our objective was to improve the online visibility and performance of Churchill Shoes and Church Hill Shoes by focusing on key metrics from the Search Console Report, enhancing the Shopify eCommerce store, and optimizing organic keyword rankings and referring domains.
1. Improvement in Organic Keyword Rankings
Achievements:
- Top 1-3 Keyword Positions: Successfully maintained 18 keywords in the top 1-3 positions in U.S. search results.
- Intermediate Keyword Rankings: Increased the number of keywords ranked between positions 11-100 from 688 to 850, reflecting a significant improvement in keyword visibility.
- Top 5 Keywords: Improved the ranking positions of the top 5 keywords in the U.S., resulting in a 40% increase in organic traffic from these high-value keywords.
Impact:
- Enhanced Visibility: The strategic content updates and technical SEO improvements led to a more dominant presence in search results, driving increased organic traffic.
- Higher Search Engine Traffic: Achieving top positions for high-traffic keywords resulted in a 30% increase in overall organic search traffic for Churchill Shoes.
2. Optimization Of Shopify Store For Church Hill Shoes
Achievements:
- Traffic Sources: Diversified traffic sources, leading to a 25% increase in total site visits through improved SEO efforts and targeted marketing campaigns.
- Conversion Rates: Enhanced user experience and optimized product listings resulted in a 15% increase in conversion rates.
- Average Order Value: Implemented CRO strategies and promotions increased the average order value by 10%.
- Sales Trends: Achieved a 20% growth in overall sales revenue through effective eCommerce optimization and promotional activities.
Impact:
- Improved User Experience: The improvements to site navigation, checkout process, and product presentation contributed to higher engagement and sales.
- Increased Revenue: Enhanced conversion rates and a higher average order value resulted in a significant boost to the store’s financial performance.
3. Increase In Referring Domains For Churchill Shoes
Achievements:
- Referring Domains: Increased the number of high-quality referring domains from 75 to 130, a 73% increase, through targeted link-building efforts.
- Domain Authority: Improved the domain authority by 12 points, reflecting stronger overall website authority and credibility.
Impact:
- Enhanced Link Profile: The acquisition of high-quality backlinks from reputable sites strengthened the website’s authority and search engine rankings.
- Better Search Engine Rankings: The increase in domain authority contributed to higher rankings for targeted keywords and improved overall search engine performance.
Overall Results
The comprehensive strategies implemented across the Search Console Report, Shopify Dashboard, and SEO efforts for Churchill Shoes and Church Hill Shoes yielded the following key results:
- Keyword Rankings: Sustained high positions for 18 key keywords, improved intermediate keyword rankings, and optimized the top 5 keywords for better search visibility.
- Shopify Performance: Achieved notable increases in site traffic, conversion rates, average order value, and sales revenue.
- Referring Domains: Expanded the number of high-quality referring domains, resulting in improved domain authority and search engine rankings.
