Measured Against Google’s Own Hiring Checklist:
Professional SEO Services You Can Check Before You Sign
Google publishes a short guide for business owners called Do you need an SEO?. It lists the questions to put to any agency and the warning signs that should end the conversation: promised first place, a claimed “special relationship” with Google, cold emails about search engine submission. Serpwize built its professional SEO services to pass that test. We show past work with methods attached, back each recommendation with official documentation, explain every change we make, and never guarantee a position, because nobody outside Google controls the results.
For businesses in the United States and Australia that want SEO done by professionals rather than bought as a package: technical fixes, content, local search and AI search visibility, reported every month. Hire us as an ongoing SEO partner, or bring in a single SEO professional for one audit or one problem.
What Professional SEO Services Include
Google’s own list of legitimate SEO work is a useful baseline: reviewing site content and structure, technical advice on hosting, redirects, error pages and JavaScript, content development, keyword research, training, knowledge of specific markets, and, in the current version of the page (last updated June 2026), optimising for generative AI. A professional service covers all of it, then adds the parts the list leaves out: deciding what to fix first, writing the changes so your team or ours can ship them, and proving afterwards which ones paid off in calls, leads or sales.
Five Questions Google Says to Ask Any SEO
These come from the interview section of Google’s hiring guide, shortened. If an agency cannot answer them plainly, Google’s advice is to keep looking. Here is how we answer each one. For a longer list, see our 15 questions to ask an SEO agency.
Can You Show Previous Work?
Yes. Our case studies name the industry, market and timeframe and show the numbers behind each result, from an Ohio roofing contractor to a legal services marketplace. Ask on a call and we will walk you through the method, not just the headline figure.
Do You Follow Google Search Essentials?
Yes, without exceptions. No paid link schemes, no doorway pages, no content written to trick a crawler. When we recommend a change we link the Google or Bing documentation behind it, so your team can check our reasoning instead of taking it on trust.
What Results, by When, Measured How?
Realistic estimates come after the audit, not before it. Technical fixes on important pages often show movement within weeks of release; wider gains usually take three to six months. Success is measured in Search Console data and in the calls, leads or revenue your analytics records.
Do You Know My Industry and Market?
We have run more than 150 local campaigns and keep dedicated pages for industries from law firms to dental practices, across US cities and every Australian capital. If your sector is new to us, we say so at the start.
Will You Explain Every Change?
Yes. Each change is logged with what was done, where and why, and your named lead walks you through it. Google’s guide notes that site owners answer for the agencies they hire, so nothing goes live on your site without you knowing about it.
Compare Your Options
Doing it yourself vs a low-cost SEO package vs a professional SEO service
| Do It Yourself | Low-Cost Package | Serpwize | |
|---|---|---|---|
| Cost | Your time | Low monthly fee | Agreed after free audit |
| Work explained change by change | Not needed | Rarely | Yes |
| Recommendations backed by Google documentation | If you look it up | Rarely | Every time |
| Promises of first-page rankings | None | Common | Never |
| Best suited to | Small local sites | Very tight budgets | Sites where search drives revenue |
What You Receive Each Month
Everything written down, nothing hidden in a dashboard
- A change log listing every edit made to your site and the reason for it
- Rankings and organic traffic for the pages and terms you care about
- Calls, form leads or sales attributed to organic search
- Links to the official guidance behind the month’s recommendations
- The plan for next month, agreed with you before work begins
SEO Professional Services We Provide
Six areas of work, combined to suit your site. Most programs start with the first two and add the rest once the foundations hold.
Technical SEO
Crawling, indexing, site speed, redirects, structured data and JavaScript rendering, checked against how Googlebot and Bingbot actually see your pages.
Keyword and Content Strategy
Real search volumes and intent for your market, turned into pages that answer the question better than the current top result.
Local SEO
Google Business Profile, reviews and location pages for businesses that serve a city or region. See our US local SEO services.
AI Search Visibility
Getting cited in Google AI Overviews, ChatGPT and Perplexity, following the platforms’ own guidance. More on our AI SEO and GEO services.
Link Building and Digital PR
Earned mentions from relevant publications, never bought link packages. Details on our link building service.
SEO Consulting and Training
One-off audits, migration reviews or training for an in-house team that wants to do more of the work itself.
Running a large or complex site? Our enterprise SEO and ecommerce SEO pages cover those programs in more depth.
Hire One SEO Professional or a Whole Team
Some businesses need an outside expert for a week. Others need a team that owns search for years. Both are available, and the audit tells us which one fits before either side commits.
Google suggests the best moment to hire is before a redesign or launch, while search can still be built in from the start. We also take on existing sites that have stalled.
Clear Communication, Start to Finish
Google’s guide warns against agencies that are secretive about what they do. We go the other way.
A named SEO lead who knows your site, instead of a rotating support desk.We work India hours, which line up with the Australian afternoon and the American early morning.Answers in writing, so you always have a record of what was agreed.Access limited to what each task actually needs.Monthly calls to agree priorities, not to read numbers aloud.What Google Warns You About
Google’s guide names the habits of SEOs to avoid. None of them appear in our proposals.
Guaranteed number one rankings, which Google says no one can promise.Claims of a special relationship with Google or a “priority submit” service.Link popularity schemes and submission to thousands of search engines.Unsolicited emails warning that your site is missing from search engines.Requests for write access to Search Console before any work is agreed.How a Professional SEO Engagement Runs
Read-Only Audit
02
Plain-English Plan
03
Agreed Changes
04
Monthly Review
Next Steps
Tools & Technologies
Google’s guide points out that third-party tools have no access to Google’s ranking data. We treat them as aids and check every finding against Search Console and Bing’s own data.
Why Hire Serpwize as Your SEO Professionals
Because we would rather lose a deal than win it with a promise we cannot keep. Our specialists work from India, fees are agreed after a free audit, and if Google’s own advice for your business is to do the work yourself, we will tell you that too.
What sets us apart
- Official documentation cited for every recommendation
- A written record of each change made to your site
- Estimates of effort and likely gain before work starts
- Calls, leads and revenue as the numbers that matter
- Fees agreed in writing after a free audit, before work starts
Your First Month With Us
- A technical and content review of your key pages
- A competitor comparison for your main search terms
- Search Console and analytics checked for tracking gaps
- A prioritised 90-day plan you can keep, whoever does the work
By the end of month one you will know what is holding your site back and what we would fix first, in writing.
How Often People Look for Professional SEO Help
Google Ads keyword data for the United States and Australia, twelve-month averages from September 2025 to August 2026, retrieved through DataForSEO on 1 October 2026.
US searches a month for “professional seo services”
Average US ad click for “seo professional services”
US searches a month for “seo professionals”, people looking for a person
Australian searches a month for “professional seo services”
Two Campaigns, Six Months Each
A US home-services contractor and an international education consultancy. Each case study shows how the numbers were measured.
Start With a Free Professional SEO Audit
Frequently Asked Questions
It is worth it when search already brings, or could bring, a meaningful share of your customers and you lack the time or skills to do the work well. Google itself says a small local business can often handle much of its SEO alone, starting with the SEO Starter Guide. A professional service earns its fee on larger sites, competitive markets, redesigns and launches, and anywhere a mistake would be expensive.
Fees depend on the size of the site, the competition and how much work is needed, so we agree the price after a free audit. In Australia most of our monthly programs fall between A$900 and A$3,000. For context, advertisers in the US pay an average of about $156 for a single click on “seo professional services”.
No. Google states plainly that no one can guarantee a number one ranking, and lists ranking guarantees as a reason to walk away. What a professional can give you is a clear plan, honest estimates and regular proof of what changed.
For an audit, read-only access to Google Search Console is enough, and Google advises against granting write access at that stage. Once work is agreed, we ask only for the access each task needs, such as an editor login for your CMS, and you can remove it at any time.
Fixes to important pages can show movement within a few weeks of being crawled again. Wider gains in traffic and leads usually take three to six months, longer in very competitive markets or when a site starts from a low base.
Google suggests reporting it. In the United States, complaints about deceptive business practices go to the Federal Trade Commission. For companies based in other countries, complaints can be filed through econsumer.gov. Keep copies of contracts, reports and emails before you switch providers.
