SEO by Industry
Specialist SEO, Not a Generic Template, For
SEO by Industry That Understands Your Compliance Rules
Every industry below has its own real compliance rules, its own regulator, and its own way clients actually search. We built a dedicated page for each one instead of running the same generic SEO pitch across every vertical.
Trusted by regulated professional practices and local service businesses across Australia
Why Industry-Specific SEO Actually Matters
A dentist and a mortgage broker do not just sell different services, they answer to different regulators, face different advertising restrictions, and get searched for in completely different ways. A generic “local SEO” agency treats all of that the same. We do not.
Why It Matters
What Changes By Industry
The keywords change. The regulator changes. What you can legally claim in a review or a case study changes. Even the questions people ask before they buy change. Treating every industry the same in SEO is how generic agencies produce generic, ineffective pages.
Real Regulatory Context, Not Generic Copy
Every industry page below names the real regulator or industry body relevant to that profession, from AHPRA to the TPB to ASIC, and builds content that respects the actual advertising rules that apply.
Real Search Behaviour, Not Assumed Behaviour
A patient searching for a dentist and a homeowner searching for an emergency plumber are not comparable searches. We research how each industry’s customers actually search before writing a word of content.
Compliant Reviews, Not Risky Claims
Regulated industries face real restrictions on testimonials and outcome claims. We build review systems that earn trust without triggering a compliance complaint, industry by industry.
One Page Per Industry, Never a Blended Template
If your business spans more than one industry, or your industry is not listed yet, we build a dedicated page for it rather than folding it into a generic services page.
Built to Outrank Generic Directories
Industry directories and marketplace listings win on domain authority alone. We close that gap with real entity data, practitioner-level E-E-A-T content, and industry-specific review systems a directory listing cannot replicate.
Compare Your Options
Generic SEO Agency vs Industry-Specific Specialist
| Generic Agency | SerpWize | |
|---|---|---|
| Knows your industry's real regulator | Rarely | Yes, on every page |
| Content built around your industry's search behaviour | Sometimes | Yes, researched per industry |
| Compliant review and testimonial systems | Rarely checked | Built in from day one |
| One template reused across every client | Common | Never |
Choose Your Industry
Every Industry Below Gets Its Own Page
Real regulator, real compliance rules, real search behaviour for that profession. Not a directory of placeholder links.
Health & Care
SEO for Dentists — AHPRA and Dental Board advertising rules built in- SEO for Doctors — AHPRA advertising guidelines for GPs and specialists
- SEO for Allied Health — AHPRA-registered and self-regulated disciplines, handled correctly
- SEO for NDIS Providers — NDIS Quality and Safeguards Commission-aware content
- SEO for Aged Care — Aged Care Quality and Safety Commission requirements built in
- SEO for Vets — State veterinary board advertising rules built in
Professional & Financial Services
- SEO for Lawyers — ASCR Rule 36 advertising standards built in
- SEO for Accountants — TPB registration and APES 110 standards respected
- SEO for Mortgage Brokers — ASIC's Best Interests Duty reflected in every page
- SEO for Insurance Brokers — ASIC oversight and AFCA code standards built in
- SEO for Real Estate — Australian Consumer Law and AI-photo disclosure covered
- SEO for Education — ASQA and TEQSA compliance rules built in
Trade, Property & Local Services
- SEO for Tradies — State-based licensing built into every page
- SEO for Solar Companies — Solar Retailer Code of Conduct built in
- SEO for Franchises — Franchising Code of Conduct built in
- SEO for Florists — Beats the fake-local order-gatherer tactic the ACCC fined \$1M for
Retail, Hospitality & Lifestyle
- SEO for Hotels — ACCC pricing rules, built to win back OTA bookings
- SEO for Hospitality — 2026 origin labelling and food safety rules built in
- SEO for Travel Agencies — ATAS accreditation and Consumer Law pricing rules built in
- SEO for Jewellery — ACCC gemstone disclosure rules built in
- SEO for Fashion Brands — ACCC care labelling and origin claim rules built in
- SEO for Retailers — ACCC 2026 pricing transparency priorities built in
Method
How We Build Every Industry Page
The same rigorous process runs behind every industry page on this site, whether it is a page you see above or one we build for you next.
Regulator Research
We identify the real regulatory body or industry association for your profession before writing anything, never a generic assumption.
Search Behaviour Mapping
We map how your specific customers actually search using real keyword data, not how we assume they search.
Compliant Content
Every claim, testimonial, and case study is checked against your industry’s actual advertising rules before it goes live.
Entity-Rich Schema
Real regulator and industry-body entities are built into your page’s structured data, not generic marketing descriptions.
Internal Linking
Your page links to genuinely related services and back to this hub, not a random link dumped into every footer on the site.
Live Verification
We re-check the live page after every change: real word count, zero templated content, and working schema, every time.
This is the same process behind every page in this industry list, and every page we build next.
Services
What Every Industry Page Includes
Every industry page on this site includes the same core levers, tailored to that profession’s real regulator and real search behaviour.
Operate across multiple industries or locations? We scale the same system across every vertical, and you get one report, not five.
Google Business Profile optimisation tailored to your industry
Industry-relevant directory citations and NAP clean-up
Compliant review generation aligned to your industry’s real advertising rules
Keyword research mapped to how your specific customers search
Industry and suburb landing pages, never a generic blended page
Local link building and digital PR within your industry’s own media
\n
\n \n Ways of Working\n
\n How We Work Across Industries
\nOne system, applied correctly to your specific industry, not one template reused everywhere.
\n\n A dedicated SEO manager who researches your industry's regulator before touching your site.\n Australian business-hours overlap for calls, content review, and same-day approvals.\n Sign-off workflow that respects your industry's compliance review before anything publishes.\n Monthly ranking reports broken down by industry page, not one blended number.\n Enquiries tracked as the real KPI, not impressions.\n
\nA dedicated SEO manager who researches your industry's regulator before touching your site.Australian business-hours overlap for calls, content review, and same-day approvals.Sign-off workflow that respects your industry's compliance review before anything publishes.Monthly ranking reports broken down by industry page, not one blended number.Enquiries tracked as the real KPI, not impressions.Engage us as a monthly retainer, a one-off SEO sprint, or a multi-industry, multi-location program.
\n \n
\n \n Not Listed Yet\n
\n Don't See Your Industry Above?
\nThis list grows as we take on new industries. If yours is not here yet, we research your real regulator and search behaviour and build it properly, the same way as every page above.
\n\n Aged care, veterinary, education, and franchise industry pages are in active research.\n Insurance, retail, and hospitality beyond hotels are also on the roadmap.\n Every new industry page links from this hub, never scattered one-off into global navigation.\n Tell us your industry on a strategy call and we will scope it properly before we build anything.\n
\nAged care, veterinary, education, and franchise industry pages are in active research.Insurance, retail, and hospitality beyond hotels are also on the roadmap.Every new industry page links from this hub, never scattered one-off into global navigation.Tell us your industry on a strategy call and we will scope it properly before we build anything.Our Process for Every Industry Page
150+
Industry Campaigns Run
01
Local Audit
We audit your current rankings, Google Business Profile, citations, and site structure against real search demand in your industry.
02
Strategy & Keyword Map
We map every service to the suburbs and questions your customers actually search, then prioritise by volume, intent, and what you can accurately claim under your industry’s rules.
03
Execution
Profile optimisation, citation clean-up, compliant review flow, landing pages, and local links ship on a fixed monthly cadence.
04
Reporting
You get a monthly report broken down by page and service, plus calls and enquiries, so you can see what is converting.
05
Scale
As rankings lock in, we expand into new services, new suburbs, and new industries as your business grows.
Tech Stack
Tools & Technologies
We run every industry campaign on the same SEO, tracking, and AI-search stack that surfaces in Google’s AI Overviews and assistant answers, tuned for that industry’s search intent.
Google Business Profile
GA4
Local Falcon
BrightLocal
Semrush
Schema.org
Looker Studio
CallRail
WordPress
AI Search Tools
Why Choose SerpWize Across Industries
We are not a lead-gen mill selling every industry the same template. We research your real regulator, build industry-specific content, and report on enquiries, not vanity traffic.
What sets us apart
- Industry-level tracking, not one blended ranking number
- Real regulator and search-behaviour research before content is written
- Compliant review systems built for each industry's actual rules
- Reporting on enquiries, not impressions
- Flexible month-to-month engagement with no lock-in
What You Get in the First 30 Days
- A search visibility scan for your specific industry
- A full Google Business Profile and citation audit
- Competitor gap analysis against businesses outranking you
- A prioritised 90-day industry SEO roadmap
You get complete clarity on exactly why competitors outrank you for the industries and suburbs that matter most.
Results
Results We Deliver
Representative outcomes across the industries and locations we work with. Individual results vary by industry, competition, and starting point.
+214%
Map Pack Impressions
4x
Calls & Direction Requests
Top 3
Map Pack Position
120+
Local Keywords Ranked
Proven Results
Results We Have Delivered
A snapshot of the organic growth we have delivered for local and service businesses.
4,068+bookings & orders150 → 406 keywords in 3 months for a local hospitality brand — exactly the kind of local demand that fills the enquiry pipeline for the industries we work with.Hospitality · Restaurant GroupView case study →+3,332%organic users3,285+ consultation inquiries in 3 months for a services marketplace — high-volume local lead generation.Legal Services MarketplaceView case study →
Get Started
Ready to See Your Industry Done Properly?
Get an SEO program built around your actual industry and compliance obligations, not a recycled generic template.
Book a free strategy call and we will scan your current visibility and show you exactly where the gaps are, for your specific industry.
Faq’s
Frequently Asked Questions
Yes. We research your real regulator, your professional association if you have one, and how your specific customers search before building a dedicated page, the same way we did for every industry currently listed.
Because a dentist, a lawyer, and a mortgage broker answer to different regulators, face different advertising restrictions, and get searched for completely differently. A blended page competes with itself and satisfies none of those searches well.
Yes, where it makes sense. Our city and location pages follow the same hub-and-spoke structure as this industry hub, so a business with both multiple locations and a specific industry can get both dimensions covered properly.
We research it directly, checking the actual government regulator and the recognised professional or industry association for that profession, rather than assuming or reusing a similar industry's rules.
A properly researched industry page, including regulator research, keyword research, full content, schema, and verification, typically takes one to two weeks depending on how regulated the industry is.
Yes. Many of our clients eventually want both an industry-specific page and city-specific pages. We plan the internal linking structure so both exist without competing with each other in search.
