Aged Care Provider SEO
Reach Families at the Moment They Search With
SEO for Aged Care That Reaches Decision-Makers, Not Just Patients
SEO for aged care means being found by the family members who research on a parent’s behalf. Australians search “aged care near me” about 33,100 times a month, rising to 40,500 in March 2026. The vocabulary is shifting too: “home care packages” fell from 14,800 searches in September 2025 to 3,600 by mid-2026, as the new Support at Home program took over. We match your pages to the words families use now, within Aged Care Quality and Safety Commission expectations.
For residential aged care homes, Support at Home providers, respite services, retirement villages and multi-site operators who want families to find accurate information first.
Who Is Really Searching for Aged Care
The person typing is often a daughter, son or partner, sometimes searching under pressure after a hospital stay or a fall. They want location, availability, costs and care types answered on one page. Ranking takes a profile that reflects each home or service area, and pages that answer practical questions honestly instead of selling a lifestyle.
Why This Sector Differs
Why Aged Care Search Needs a Careful Hand
Families compare several providers at once, program names keep changing, and prices and star ratings on My Aged Care let them check what you say.
Use the words families use now
“Support at home” reached 8,100 searches in October 2025 while “home care packages” kept falling. Pages need both terms, explained plainly for families still catching up.
Be ready for the March peak
“Aged care near me” reached 40,500 searches in March 2026, its highest month. Vacancy details, photos and tour booking information should be current before then.
Reviews that respect residents
Families can review you on Google like any service. We help you ask politely, reply without sharing personal or health details, and never publish resident stories without documented consent.
Win the costly home care clicks
“In home care” averages US$11.97 a click, the priciest term in our aged care research. Organic rankings bring those enquiries in without paying for every visit.
Separate pages for each care type
Respite (6,600 searches), retirement villages (5,400) and nursing homes near me (8,100) are different decisions. Each deserves its own page with real details.
How Families Searched for Aged Care Over 12 Months
Google Ads data for searchers in Australia, September 2025 to August 2026, showing average monthly searches and paid click prices. Note the gap opening between the old and new home care terms.
| Search term | Searches / month | Paid click (USD) |
|---|---|---|
| aged care | 33,100 | $6.81 |
| aged care near me | 33,100 | $3.77 |
| palliative care | 22,200 | $6.13 |
| nursing home near me | 8,100 | $3.79 |
| respite care | 6,600 | $5.60 |
| home care packages | 5,400 | $7.15 |
| retirement village | 5,400 | $7.21 |
| support at home | 4,400 | $6.49 |
| aged care homes | 2,900 | $6.91 |
| in home care | 1,300 | $11.97 |
Aged Care Act 2024 and the Commission
Providers are registered and regulated by the Aged Care Quality and Safety Commission under the Aged Care Act 2024. Families can compare prices on My Aged Care, and star ratings for residential homes, so what your website says about costs, care and staffing must match what is published there. Consistent, accurate information is also what search engines trust.
A program change you can see in the data
“Home care packages” dropped from 14,800 searches in September 2025 to 3,600 in each of June, July and August 2026. “Support at home” peaked at 8,100 in October 2025 and has settled at 3,600. Pages that explain both names help families who still use the old one.
March was the busiest month
“Aged care near me” reached 40,500 in March 2026, well above its 33,100 average, while “nursing home near me” held between 6,600 and 8,100 all year. Families tend to research over weeks, so current vacancy and cost details matter every month, with extra attention in the weeks before March.
Related reading
Providers that also deliver disability supports should read SEO for NDIS providers. Homes working with visiting GPs can see our SEO for doctors page too.
Care Types
Care Types Families Search For
Average monthly searches across Australia, drawn from the report further down this page.
Residential Care
8,100 “nursing home near me” searches a month, plus 2,900 for “aged care homes”.
Support at Home
4,400 searches a month for the new program name, peaking at 8,100 in October 2025.
Home Care Packages
Down from 14,800 searches in September 2025 to 3,600 a month from June 2026.
Respite Care
6,600 searches a month on average, with a high of 9,900 in September 2025.
Retirement Living
5,400 “retirement village” searches a month, at US$7.21 a paid click.
Palliative Care
22,200 searches a month on a sensitive subject that calls for calm, accurate pages.
We begin with each home’s Google Business Profile, then build care-type pages with plain costs and eligibility steps, then keep program terms current as government names change.
Services
Aged Care SEO Services We Provide
Profiles, care-type pages, directory listings, family reviews and reporting, written to be accurate and kind.
Operators with several homes or home care regions get one profile and grid per site, reported together.
Built for Aged Care Quality and Safety Commission Requirements
Aged care marketing sits under real registration and pricing-transparency obligations following the Aged Care Act 2024. We build content that ranks without misrepresenting your services.
Provider registration status with the Aged Care Quality and Safety Commission referenced accurately.Pricing transparency built into service pages, not buried behind a contact form.Resident and family testimonials handled with genuine dignity and documented consent.Accurate care-level and staffing claims that will not trigger a compliance complaint.Clear, honest content aligned with My Aged Care's own guidance for families researching providers.Our Aged Care Campaign Process
Local (GBP) Campaigns
Local Audit
We scan local rankings around every home and check each care, staffing and pricing claim against what you can evidence.
02
Strategy & Keyword Map
Care types are matched to the terms families use, including old and new program names, and to each home’s catchment.
03
Execution
Profile corrections come first, followed by care-type pages your clinical and compliance team approves before they publish.
04
Reporting
A monthly report of rankings, phone enquiries, tour bookings and the changes made that month.
Scale
After the first homes rank, we extend to new sites, new service regions and added care types.
Tech Stack
Tools & Technologies
The tools we use to track enquiries and rankings for each home.
Google Business Profile
GA4
Local Falcon
BrightLocal
Semrush
Schema.org
Looker Studio
CallRail
WordPress
AI Search Tools
Why Aged Care Providers Choose Serpwize
Serpwize is an Indian SEO team, and we make that clear before you sign anything. From 1:30pm to 5pm AEST, or 2:30pm to 5pm during daylight saving, our working day overlaps yours. You work with a named specialist on flexible, no lock-in terms, with every recommendation backed by data like the figures below.
What sets us apart
- Content written for families making hard decisions
- Old and new program terms kept current
- Care and pricing claims checked against evidence
- A named specialist, no lock-in contract
- Flexible month-to-month engagement with no lock-in
What You Get in the First 30 Days
- Ranking scan around each home
- Profile and care-type corrections
- Aged care directory listing audit
- Page plan covering Support at Home terms
By the end of month one you will know where each home ranks and which care-type page families cannot yet find.
Results We Have Delivered
A snapshot of the organic growth we have delivered for local and service businesses.
Can Families Find Your Homes Today?
Book a free call for a ranking check around each of your homes or service regions.
We will cover your current visibility, any outdated program terms on your site, and the three fixes we would make first.
Frequently Asked Questions
Yes, alongside the Support at Home name, for now. Searches for “home care packages” fell from 14,800 in September 2025 to 3,600 a month by mid-2026, which still means thousands of searches using the old term. “Support at home” averaged 4,400 searches over the same year. A page that explains both names in plain language, and what changed for existing clients, catches both groups and reduces confused phone calls.
Mainly for the adult children and partners doing the research, as well as older people planning ahead. “Aged care near me” is searched about 33,100 times a month in Australia, often by someone comparing options on another person's behalf. They want to know about location, availability, costs, care types and how to arrange a visit. Write for a worried, busy reader: short answers first, detail below, and no marketing gloss.
Only with documented, informed consent, and with care for the resident's dignity and privacy. Families can leave Google reviews freely, and you can reply without disclosing any personal or health details. Before quoting a family or showing a resident in a photo or story, get written permission and let them withdraw it. If your content promotes services from AHPRA-registered practitioners, such as on-site physiotherapy, the testimonial ban in the National Law applies to that part too.
Our aged care retainers sit between A$900 and A$3,000 a month, depending on the number of homes, care types and regions involved. A single residential home needs less than an operator running several homes plus home care across two regions. Paid clicks show why organic visibility is valuable: “in home care” averages about US$11.97 a click and “retirement village” US$7.21. We work month to month, with no lock-in contract.
Some now ask ChatGPT, Gemini or Google's AI Overviews to explain care options or suggest nearby homes. Those tools rely on clear, consistent information: matching details across directories, pages that state costs and care types plainly, and structured data that labels each home correctly. We build all three into your site. Our AI SEO and GEO service can also check whether assistants mention your homes for local aged care questions.
Yes, if you run more than one. Families search close to where they or their parent live, and about 8,100 people a month search “nursing home near me” in Australia. Each home should have its own Google Business Profile and a page with its address, care types, room options, costs and how to book a tour. A single page listing every site gives Google little reason to rank any one of them locally.