Solar and Battery SEO
Get Shortlisted by Solar Shoppers With
SEO for Solar Companies That Wins the Quote Comparison
SEO for solar companies now covers two markets: panels and batteries. Australians search “solar panels” about 40,500 times a month and “solar battery” about 22,200, so storage is already over half the size of the panel market in search. Installation demand is seasonal too, with “solar panel installation” jumping to 18,100 searches in March 2026. We build pages that compare fairly, state credentials accurately and stay inside the Solar Retailer Code of Conduct.
For Approved Solar Retailers, SAA-accredited installers, battery specialists, commercial solar contractors and panel cleaning and maintenance businesses across Australia.
What Wins a Solar Quote Comparison Online
Solar buyers rarely call the first company they find. They request several quotes, check accreditation and read reviews that mention the system size and the installer’s workmanship. To rank and be chosen, a solar site needs clear product pages for panels and batteries, honest payback explanations, visible credentials and review volume in each region it installs.
The Comparison Buyer
Why Solar Leads Are Won Before the Quote
By the time a homeowner asks for a quote, they have often shortlisted installers from Google results and reviews. Missing that shortlist means missing the job.
Give batteries their own pages
“Solar battery” draws 22,200 searches a month and “home battery” another 3,600. Separate battery pages rank for those without diluting your panel content.
Be visible before the March peak
Installation searches rose from 4,400 in December 2025 to 18,100 in March 2026. We have pages and reviews ready by February.
Rebate content that stays accurate
Rebate interest moves fast: “battery rebate” searches fell from 4,400 in December 2025 to 880 in August 2026. We keep incentive pages dated and current.
Credentials shown, not implied
Installer accreditation now sits with Solar Accreditation Australia. We show the right credentials against the right people, never implied for staff who don’t hold them.
Win the commercial enquiries
“Commercial solar” clicks average US$27.77, the highest in our solar set. A well-built commercial page can bring those business enquiries without the ad bill.
Solar and Battery Searches Across Australia
A year of Google Ads search data (September 2025 to August 2026) for searchers located in Australia, showing ten solar searches with average monthly volume and average cost per click.
| Search term | Searches / month | Paid click (USD) |
|---|---|---|
| solar panels | 40,500 | $6.86 |
| solar battery | 22,200 | $11.98 |
| solar panel installation | 8,100 | $22.92 |
| home battery | 3,600 | $8.41 |
| solar panel cleaning | 3,600 | $7.11 |
| battery rebate | 2,400 | $7.32 |
| solar installers near me | 1,900 | $21.08 |
| solar rebate | 1,900 | $9.24 |
| commercial solar | 390 | $27.77 |
| off grid solar | 390 | $5.35 |
Solar Retailer Code of Conduct
The Clean Energy Council's Solar Retailer Code of Conduct, authorised by the ACCC, sets advertising and sales standards for Approved Solar Retailers, and installers are accredited through Solar Accreditation Australia. For SEO, savings and payback figures must be realistic, rebate and Small-scale Technology Certificate details current, and credentials shown only for the people who actually hold them.
March was the month to be ready
“Solar panel installation” searches peaked at 18,100 in March 2026, five times the August 2026 low of 3,600. “Solar battery” (33,100), “home battery” (5,400) and “solar installers near me” (2,900) all peaked in the same month. Pages and reviews in place by February catch the whole climb.
Battery rebate interest has cooled
“Battery rebate” searches hit 4,400 in December 2025, then slid to 880 by August 2026. “Solar battery” itself held up better, still at 14,800 in August. That suggests battery pages should lead with sizing, backup and warranty, then cover incentives further down.
Related reading
Electricians who install solar alongside general work can read SEO for tradies. Solar brands expanding through licensed dealers or franchisees will find SEO for franchises useful.
Solar Segments
Where Solar Search Demand Sits
Ranked from the Australian keyword figures in the report below this section.
Residential Panels
8,100 installation searches a month, peaking at 18,100 in March 2026.
Battery Storage
22,200 “solar battery” searches a month, topping out at 33,100 in March 2026.
Commercial Solar
390 searches a month, but paid clicks at US$27.77 each.
Panel Cleaning
3,600 searches a month from owners with systems already on the roof.
Off-Grid Systems
390 searches a month, with a spike to 1,000 in September 2025.
Local Installers
1,900 “solar installers near me” searches a month, where the map results decide the shortlist.
We begin with the Google Business Profile for each region you install in, then build panel, battery and commercial pages, timed so they index before autumn demand.
Services
What Solar SEO Work Includes
Product pages, regional profiles, reviews, compliance checks and reporting in one plan.
Installing across several states? Each region gets its own profile work and ranking report.
Built for the Solar Retailer Code of Conduct
The Clean Energy Council's Solar Retailer Code of Conduct, authorised by the ACCC, sets real advertising standards for solar businesses. We build content that ranks without overstating savings or accreditation.
Solar Retailer Code of Conduct advertising standards applied to every claim we write.CEC and Solar Accreditation Australia installer credentials surfaced clearly and accurately, not implied where they do not apply.Accurate rebate and Small-scale Technology Certificate content, not inflated savings projections.Realistic payback-period claims backed by real system data, not marketing best-case scenarios.Genuine, consent-based customer reviews rather than inflated performance claims.Our Solar Campaign Process
Local (GBP) Campaigns
Local Audit
We compare your rankings for panel, battery and installer searches with the retailers already winning quotes in your regions.
02
Strategy & Keyword Map
Each product line is mapped to its search volume, click cost and peak month, with batteries treated as a separate market.
03
Execution
Pages go live after a compliance read against the Solar Retailer Code of Conduct, so savings and payback claims stay defensible.
04
Reporting
Monthly reports split quote requests and rankings by product line and region.
Scale
Next come new regions, commercial pages or maintenance services, depending on where your crews have capacity.
Tech Stack
Tools & Technologies
The platforms behind our solar reporting and quote tracking.
Google Business Profile
GA4
Local Falcon
BrightLocal
Semrush
Schema.org
Looker Studio
CallRail
WordPress
AI Search Tools
Why Solar Retailers Choose Serpwize
Serpwize runs from India, and we state that plainly. Our hours cross into Australian eastern afternoons, from 1:30pm to 5pm, or 2:30pm to 5pm when daylight saving applies. Every savings figure we publish for you is checked against your real system data first, and no claim goes live that your compliance lead hasn’t seen.
What sets us apart
- Batteries planned as their own search market
- Claims checked against the Solar Retailer Code
- Launch timing built on real seasonal data
- No lock-in contract and no ranking promises
- Flexible month-to-month engagement with no lock-in
What You Get in the First 30 Days
- Ranking scan for panel, battery and installer terms
- Profile fixes for every region you install in
- Credential and accreditation audit across the site
- Product page plan ordered by search demand
Your first month ends with a clear map of where panel and battery buyers go today, and which pages we build first.
Results We Have Delivered
A snapshot of the organic growth we have delivered for local and service businesses.
Ready to Make the Solar Shortlist?
Book a free call to see how your company ranks for panel and battery searches.
You will get your current positions in each region, the three fixes we would start with, and the month your demand is likely to peak.
Frequently Asked Questions
Yes. Australians search “solar battery” about 22,200 times a month, more than half as often as “solar panels” at 40,500, and battery buyers ask different questions about capacity, backup and warranties. One combined page struggles to answer both well. We build a battery section with its own sizing guidance and FAQs, then link it to your panel pages for homeowners who want a package.
Only if they are realistic and based on real system data for the customer's situation. The Solar Retailer Code of Conduct and Australian Consumer Law both rule out misleading savings claims. On your website we show payback as a range with the assumptions stated, such as system size, tariff and household usage, instead of a single best-case number. That also gives AI tools a fair figure to quote, which our AI search service monitors.
Keep every incentive page dated and specific. The federal Cheaper Home Batteries Program began on 1 July 2025 and works through Small-scale Technology Certificates, while state schemes can change at short notice. Search interest moves quickly too: “battery rebate” went from 4,400 searches in December 2025 to 880 in August 2026. We review rebate content on a schedule, so outdated figures do not stay live after a rule change.
Installer and designer accreditation now sits with Solar Accreditation Australia, which took over that role from the Clean Energy Council. The Council's Solar Retailer Code of Conduct covers how Approved Solar Retailers sell and advertise. Your site should describe each correctly: SAA accreditation for the people designing and installing systems, retailer approval for the business. We audit older pages that still describe installer accreditation the outdated way.
In the last year it was March. “Solar panel installation” reached 18,100 searches in March 2026, against 3,600 in August 2026, and battery, installer and home battery searches peaked the same month. Other segments differed: off-grid searches peaked at 1,000 in September 2025, and commercial solar hit 720 in both September 2025 and March 2026. We plan residential content to be live by February.
Our solar retainers run from A$900 to A$3,000 a month, depending on regions and product lines. For comparison, a single paid click on “solar panel installation” averages US$22.92 and on “commercial solar” US$27.77, before anyone requests a quote. Organic rankings keep producing enquiries after the work is done, and those enquiries come to you directly rather than through a shared lead list.