The SerpWize Blog
Guides and insights on SEO, outsourcing, and organic growth.
Gemini for Business: Manage Your Google Business Profile With Gemini
What the Gemini connection to Google Business Profile does, who is eligible, how to set it up, and what it means for local SEO.
XML Sitemap (sitemap.xml): What It Is, Examples and How to Submit It
What an XML sitemap is, which tags Google reads and ignores, examples, how to create and submit one, and what we found auditing our own sitemap.
Does Google Rank AI Content? What Google’s Own Documents Say
Does Google rank AI content? Yes, if it adds value. A dated timeline of what Google has said since 2023, the myths it rules out, and where AI content gets into trouble.
SEO Teams’ AI Search Visibility Challenges: What Bing and Google Now Report
The AI search visibility challenges SEO teams face in 2026, and what Bing AI Performance and Google Search Console generative AI reports show, and still hide.
SEO Optimization With ChatGPT: Use It for SEO and Get Cited by It
SEO optimization with ChatGPT has two sides: using ChatGPT for SEO tasks, and getting your website cited in ChatGPT answers. Prompts, OpenAI crawler rules and real search data.
404 Page SEO: When 404s Hurt, Soft 404s and How to Fix Them
404 page SEO is how a website handles addresses that no longer lead anywhere: which HTTP status code the server returns, what the visitor sees,
